I am Vivek Arockiaraj

Full Stack Designer, UX Solution Architect, UI / Mobile App Designer, Product Designer, Interaction Designer, Front-end Developer, HFI Certified Usability Analyst


Certified Usability Analyst (2013-4230) Human Factors International


Master in Computer Application Indira Gandhi National Open University

Bachelor in Computer Application Indira Gandhi National Open University


14+ years of experience as full stack designer in user experience (UX), user interface (UI), interaction design and front-end development. HFI trained and certified usability analyst (CUA).

Extensive hands-on experience in user-centered design process like user research, creating personas, user profiles, wireframes, prototypes, process flows & task scenarios etc., And in product design that balances qualitative and quantitative data.

Experienced in delivering unique, creative designs with optimal user experience and clear development code that satisfies the business requirements for online products, websites and web/mobile apps in various domains like genomics, bioinformatics , clinical healthcare, e-learning etc.,


UX Design

Applied practical knowledge of user-centered design principles and method standards to align user goals with business requirements and technical constraints to create satisfying user experience.

User Interface Design

Passionate about creating solutions for complex interfaces that are both usable and assessable without compromising the aesthetics. Experience in designing the visual interface for web application and mobile apps. The design created will be of ease of use, memorable and learnable.

Front-end Development

Used to write front-end code to transform the UI visual design into a working application, functions correctly in a browser or device. Communicate with the backend team, and collecting data from server/backend and displaying to the user.

Interaction Design

Interaction Design involves four basic activities: Identifying needs and establishing requirements. Developing alternative designs that meet those requirements. Building interactive versions of the designs so that they can be communicated and assessed. Evaluating what is being built throughout the process.

Usability/UI Testing

Conducting usability testing to see how easy to use something by the actual users. Conducted both in-house and remote testing. The principles used to test the user interface are the heuristic evaluation and the expert review.

Team Management

Expertise in leading small to medium sized cross-functional teams in the product development environment. Effective communication skills to ensure the common goal has attained. Direct the team members to accomplish visual designs and front-end code.

Tools & Technologies

UX Skills

  • User Research
  • Personas, Senarios
  • Contextual Inquiry
  • Wireframes, Prototypes
  • Information Architecture